Course Description:

The internet is an increasing important channel for hotels as expert’s project that 20-25% of a hotel’s revenue will be generated through the Net. The course provides future hoteliers with an overview for capitalizing on this medium.

The first half of the course focuses on e-marketing techniques designed to acquire direct bookings. The second half discusses online distribution intended to generate bookings through reseller sites.

1. Assure understanding of the role of the internet in generating customers and bookings for hotels.
2. Provide and overview of Search Engines and other technologies, with focus on understanding customer behavior.
3. Assure understanding of direct and 3rd party distribution and the role in revenue strategies.
4. Review successful web strategies; chains, independent hotels and marketing affiliates.
5. Overview customer targeting and competitive marketplace, online.
6. Review websites successful in reaching targeted customers; identify success components.
7. Assure understanding of ‘localization’ in global marketspace.
8. Review reseller sites, criteria for hotel visibility.
9. Provide methodology for making decisions on when to participate in reseller portals and sites.
10. Draw parallel to Revenue Management decisions – who to sell – what to – when – at what rate – through which channel.
11. Participants will gain technical skills as blogs and online classrooms support the live class room session.