Course Description:

This course introduces students to the world of private club management. There are chapters on club boards of directors, service excellence in clubs, leadership in club operations, quality management systems for clubs, strategic management in clubs, club marketing, managing human resources in clubs, food and beverage operations in clubs, club financial management, club computer systems, golf operations in clubs, and club fitness operations.

1. Describe the nature and appeal of a private club, explain how private clubs are owned, and describe types of clubs.
2. Explain the board of directors' role in a private club, describe the board's size and makeup, and summarize issues connected with board member tenure, selection, and orientation.
3. Describe the role of service in private clubs, define "moments of truth," and summarize strategies for controlling service encounters.
4. Summarize nonverbal, oral, and written communication skills club managers should possess.
5. Explain how club managers can put together continuous-improvement teams at their clubs.
6. List and describe the steps in a strategic planning process for clubs.
7. Define "marketing research," describe types of marketing research and sources of marketing data, and explain the role of ethics in marketing.
8. Summarize major U.S. antidiscrimination laws that affect clubs.
9. Outline the organizational structure of club food and beverage operations.
10. Explain how financial statements are used by clubs, list the major financial statements, and describe the Uniform System of Financial Reporting for Clubs.
11. Identify the fundamental features and functions of email and the World Wide Web and describe Internet applications for clubs.
12. List and describe golf facilities typically found at clubs.
13. Identify and describe the major areas and pieces of equipment in a typical club fitness center and summarize how members use them.
14. Describe typical tennis programs offered at clubs, and summarize the qualifications and duties of tennis staff positions

[ TOPICS ]

• Overview of Club Operations
• A Club's Board and Its General Manager
• Service Excellence in Clubs
• Leadership in Club Operations
• Quality Management Systems for Clubs
• Strategic Management in Clubs
• Marketing Clubs
• Managing Human Resources in Clubs
• Food and Beverage Operations in Clubs
• Club Financial Management
• Club Computer Systems
• Golf Operations in Clubs
• Club Fitness, Aquatics, and Tennis Operations