Course Description:

1. Define "service" and summarize how service businesses differ from manufacturing businesses.
2. Summarize reasons people travel and describe travel trends and types of travel research.
3. Describe in general terms the makeup and size of the lodging and food service industries and identify advantages and disadvantages of a career in hospitality.
4. Describe in general terms the size of the restaurant industry and list restaurant industry segments.
5. Give examples of guest menu preferences in various parts of the United States and the rest of the world, describe menu categories, and summarize the importance of menu design and menu pricing.
6. Explain various ways hotels can be owned and operated, distinguish chain hotels from independent hotels, and explain how hotels can be categorized by price.
7. Distinguish a hotel's revenue centers from its cost centers.
8. Compare equity clubs with corporate or developer clubs.
9. List and describe types of meetings typically held in lodging facilities.
10. Explain how a cruise ship is organized and describe the development of the cruise industry.
11. Summarize the history of gaming and describe casino hotels and casino operations.
12. Describe the basic tasks of managers and trace the development of management theories.
13. Identify current labor trends affecting the hospitality industry and describe elements of a good human resources program.
14. Distinguish marketing from selling and explain how a marketing plan is developed.
15. Explain why hotel management companies came into existence and describe elements of a typical hotel management contract.
16. Describe types of franchises and explain how franchising works.
17. Give examples of different viewpoints concerning morality, contrast deontology with utilitarianism, and explain the concept of ethical relativism.

[ Contents ]

• Service Makes the Difference
• The Travel and Tourism Industry
• Exploring Hospitality Careers
• Understanding the Restaurant Industry
• Restaurant Organization and Management
• Understanding the World of Hotels
• Hotel Organization and Management
• Club Management
• An Introduction to the Meetings Industry
• Floating Resorts: The Cruise Line Business
• Gaming and Casino Hotels
• Managing and Leading Hospitality Enterprises
• Managing Human Resources
• Marketing Hospitality
• How Management Companies Manage Hotels
• Franchising Is Big Business
• Ethics in Hospitality Management